KNOW YOUR COMPETITORS

Monday, 22 August 2016

The key to an effective Personal Training business is to find a reason why a customer should buy from you, instead of your competition. By evaluating your competitors’ strengths and weaknesses you can determine what you should focus on in your marketing efforts.

If your competition is weak in one area that you’re strong, you should focus on that if it is something that customers care about.

SWOT ANALYSIS FOR PERSONAL TRAINERS

Thursday, 11 August 2016

Completing a SWOT analysis of your Personal Training skills will allow you to develop your target audience and help further develop your personal brand. SWOT stands for Strengths, Weaknesses,
Opportunities, and Threats.

a SWOT analysis will help you to identify your strengths and weaknesses which can assist you in establishing your brand and clarifying your position in the marketplace.

CV - DO'S AND DON'TS

Monday, 8 August 2016

It’s important for your CV to be up to date and to stand out, it’s the first thing that an employer will base a judgement of you on.

Here are some top tips to help with writing your CV for the Fitness Industry, you can also contact our Careers Support Advisor Vicki Taylor with your own CV queries on vicki.taylor@premierglobal.co.uk.

HYPERTENSION RESISTANCE EXERCISE GUIDELINES

Tuesday, 2 August 2016

Hypertension is ultimately high blood pressure and we need to be mindful of this when working in the fitness sector because blood pressure (BP) is one of the factors which determines safety to exercise.

This is a critical measure during client appraisal process. Systolic BP of 140+ and diastolic of 90+ is when a fitness professional should consider if it is safe for the client to go ahead and exercise.

CARDIO - HOW CAN WE MAKE IT SEXY AGAIN?

Thursday, 28 July 2016

We know how important cardio training is for CV fitness and in some cases mental health but let’s be honest – nobody wants to spend hours on a treadmill!
So how can we make it more appealing?

1. Low Intensity Steady State (LISS) doesn’t have to be performed in the gym. Spring is in the air. Get your walking boots on and have a stroll around the local country park.

NUTRITION - ALL YOU NEED TO KNOW ABOUT LOW CARB DIETS

Tuesday, 26 July 2016

1. Carbs increase water retention. The lower the carbs the slimmer you will be. However, this is only good in the short term.

Low carb diets are not sustainable and the first time you are in a situation where carbs are unavoidable you will bloat like a balloon.

2. Your body becomes reliant on fat and becomes more efficient at using it as a fuel. In turn this will speed up the process of breakdown your stored fat, resulting in weight loss.

CARDIOVASCULAR TRAINING

Thursday, 21 July 2016

Cardio training has been getting a bad reputation late as being laborious and hard work, not a quick fix.  This isn’t incorrect and we want to put some of those haters straight! Cardio training can deliver the same benefits as you would do in some resistance and strength training workouts.

Cardiovascular training consists of raising and sustaining a working heart rate above 60 %MHR. This will enable the heart to be trained to react quicker and more efficient to feeding the working muscles with adequate nutrients and oxygen, aiding sustainability of the workload being applied.