With the fitness market becoming increasingly saturated, it's vital that businesses — both new and old — find ways to stand out in order to attract new custom and retain existing clients. To help you with this, I'm going to offer my top tips for creating a successful marketing campaign for your venture. Whether you run a gym, are an experienced PT, or have recently passed your personal training courses and are wanting to differentiate your fitness business, these tricks can help you to boost your profits.
#1 Shout about your Unique selling points
As I've mentioned, there are so many fitness businesses out there, from independent sports centres and chains of gyms, to personal trainers and companies that sell personalised fitness plans.
So, whatever your endeavour might be, you're bound to have a lot of competition. This means you need to put plenty of work into standing out from the crowd.
Specialising with fitness CPDs will help you add an edge over your competition. Additonally, the Premier Global NASM Business Accelerator helps you gain a better understanding of the fitness club environment and profession. Both of which are great points of emphasis for advertising your Unique Selling Points (USPs).
In the early days of setting up your business, you should have worked out what your unique selling points are. These are what set you apart from similar companies. For example, do you offer an impressive loyalty scheme, or provide your clients with high-quality online resources they can access anytime, anywhere?
Once you've decided exactly what your USPs are, you need to make sure you shout about them in all of your marketing. Whether you're making a video ad or producing a set of Instagram posts, adding a frame, or even just a little sticker, letting people know what makes your business different could really help to convince more potential clients to pay for your services.
#2 Inject plenty of personality into your marketing
Another way you can ensure your business grabs people's attention is by injecting plenty of personality into your marketing. If you're a fitness instructor or you help to manage a gym, it's likely your job will involve a lot of face-to-face interaction with members of the public, and customers will often want to get a feel for what you and your staff are going to be like ahead of time. So, it's vital that your marketing campaigns show just how welcoming and helpful you are.
In order to get this right, you need to devise your brand voice early on, but this can be easier said than done. If this is something you're struggling with, at Glass Digital, we have a guide to developing your brand voice , which outlines all of the steps you'll need to take.
#3 Include positive reviews wherever possible
If you've received any positive reviews from past clients, I would highly recommend sharing these in your marketing wherever relevant. Word of mouth is a very powerful tool and, if someone is trying to decide whether to pay for your services, or those of a similar company, testimonials from happy clients could swing things in your favour.
While four- and five-star ratings might look great, more context can really help to convince people to take a chance on you. So, if you feel comfortable doing so, it's worth encouraging your customers to give you short written reviews through your website, or a third-party site like Facebook or Google. You could even offer them an incentive, such as a discount on their next workout session, if they do.
There are so many fitness businesses out there, which means it's imperative that your marketing campaigns truly stand out. Take these tips on board, and you should find it much easier to stay competitive and boost your profits. Premier Global NASM can help you gain fitness qualifications, as well as assisting existing fitness companies and PTs expand their knowledge and ultimately their customer base.