Partnership Announcement


Premier Global NASM
Premier Global NASM

Anytime Fitness UK has partnered with Premier Global NASM to enhance the brand’s support to its members and franchisees and provide further learning and development opportunities for its club teams.

With over 180 clubs across the UK and Ireland, Anytime Fitness franchisees will benefit from access to Premier Global NASM’s portfolio of world renowned fitness and nutrition education. This will give its club teams the opportunity to advance their own learning and development, as well as supporting franchisees who are employing their own in-club coaches.

Anytime Fitness and its franchisees can access additional recruitment support and utilisation of Premier Global NASM’s internal careers platform, providing a direct line to freshly qualified and motivated graduates who are eager to start their career in the fitness industry.

“Our clubs pride themselves on the coaching and support they provide our members and this partnership will allow us to further enhance that,” said Neil Randall, CEO of Anytime Fitness UK. “Our franchisees are eager to develop the coaching, personal training and group training provisions within their clubs and working with Premier Global NASM will give them the necessary support to do that.

“Whether it’s creating a development pathway for its current team or looking to recruit additional coaching resource, it will have a significant effect on the experience we provide to our members. We believe that by adding further qualifications and specialisms to our club teams’ skillsets, we can successfully help shape the future and success of our network and Make Healthy Happen for our members.”

As well as the provision of fitness qualifications, Premier Global NASM offers specialist nutrition qualifications to Anytime Fitness coaches, equipping them with the knowledge to coach theirs members beyond just exercise.

“Premier Global NASM is focused on creating long term career pathways for our graduates and network of fitness professionals. This new partnership with Anytime Fitness not only provides a credible route into the sector, creating opportunities for our graduates to work with one of the industry’s largest and most reputable employers, it also enables us to provide ongoing professional development to those already on their career journey with Anytime Fitness,” says Dan Rees, Managing Director, Premier Global NASM. “CPD is absolutely vital in a world that is constantly changing, especially now as we transition into the digital age. Working with Anytime Fitness, we will be able to help ensure the skills and experience of individuals, working within the organisation, evolve with the needs of the consumer.”

The new partnership forms part of Anytime Fitness’ commitment to supporting the overall health and wellbeing of its members, even when they’re unable to be within one of its clubs. This is reflected by its ‘Hand of Wellbeing’, which is how it works with its members to help their overall health across six key areas; rest/sleep, work-life balance, family & social environment, mental wellbeing, exercise and nutrition.

Anytime Fitness is enjoying a successful end to the year, with ten new clubs opening their doors in the final two months of 2021 and the operator set to exceed the 200-club landmark in 2022. To find out more, visit

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Premier Global NASM

Premier Global NASM