With the onset of apps, bands, bits, and other fitness-tracking devices, our profession is changing. But building human connections is still key. Here’s how to perfectly marry tech with real-life training.
My years of corporate education in the fitness industry have proven over and over again, to me, that people are afraid of the word “SALES.” Many people wanting to become trainers have called foul on this ominous word and have cried: 1) “I did not get into this field to do sales, but to train!” or 2) “I want to help people, not sell people!”
When I first entered the realm of personal training I had no idea how to “pick up” clients, and yet that was the focus and intent of my job. There was so little guidance that I apprehensively approached my fitness director and asked him to help me. His words of wisdom? “Go talk to people.” His simple and understated approach left me feeling as if I was the only bird to jump from the nest without wings. The worst part of it was that he was right – to a large degree. If I were in his position and were limited to a lonely one-sentence answer, I may have said something like this, “Make people want to talk to you.”