A SWOT analysis is a helpful tool for gauging and understanding the effectiveness of your work performance.

Although it is generally used for evaluating business practices and strategies, you can actually utilise a SWOT analysis as a personal trainer as well. 

After all, you took the time and effort to earn your Level 2 and 3 diplomas, so why wouldn't you want to ensure you are providing the best version of your services to clients?

Nowadays, many people use exercise to help improve their abilities in a chosen sport, as well as to stay fit and healthy. There is also a section of the population that participates in sport as a career, and for these people, sports conditioning is considered a crucial part of their everyday life.

Health and fitness is a fantastic industry to be a part of. There’s no shortage of success stories where trainers have gone on to build multi-million pound businesses within a few years and collect highly lucrative client bases, such as Premier Training graduate Joe Wicks and many more. Unfortunately, for each of these success stories there are dozens of trainers who have failed to get a foothold and end up leaving the industry, or struggle to fill their books on a regular basis. As a new personal trainer it’s important to start as you as you mean to go on and not make the common mistakes so many trainers fall victim to. In my experience it takes a new trainer 12-18 months to hit the 20 personal training hours per week ‘sweet spot’.

Job interviews are both exciting and anxiety-inducing at the same time: Landing one means you’ve made it into the "yes" pile, but it also means preparing for those all-too-familiar questions about your strengths, your weaknesses, you know the drill.

A client invests a great deal into you as a professional personal trainer. They invest their time, energy, well-being, hopes and emotions into your service. The key to delivering a suitable return on that investment is professionalism.

If you're considering what type of personal training business to start, then mobile personal training has a number of key advantages. For example, there are low overheads (potentially) and you get to work outdoors. However, your working day can involve a lot of travel back and forth to each client and you may have to operate a service without a physical base in the daytime. The issues and challenges of this choice of business model centre around admin, logistics and marketing.

Exercise has one purpose in mind; it is a stress to the body, which the body has to overcome. By adapting to this stress it pushes the metabolism through the roof, which will help with toning and fat loss along with increased cardiovascular and muscular fitness. There are numerous studies that indicate that high intensity training is more effective than traditional lower intensity training for increasing metabolic rate.

People want to do business with people, not with companies. By creating a strong personal brand for the frontline of your sales process you will dramatically improve customer acquisition and retention. Your personal brand is one of the most important factors for your success. It's the culmination of your Personal Trainer identity, packaged and presented in a way that's pleasing, familiar, and attractive to your prospective and recurring customers.

A revolutionary group exercise phenomenon is taking over the health and fitness industry; long-gone are the high cut leotards and countless grapevines to cheesy tunes. Welcome to the new look of Exercise to Music (ETM), a class not only suitable for all ages, genders and fitness levels, but maybe even the answer to improving the nation’s physical, psychological, and emotional health.