Rob Rodriguez

Recent Posts

Differentiate Your Market

Posted by Rob Rodriguez on Jul 19, 2016 4:42:35 AM

Differentiate Your Personal Training MarketIf you want to succeed in a competitive Personal Training (PT) market then you must differentiate your PT services from all others.  The basic PT business model requires you to sell your “time for money” this means that your earning capacity is limited by the number of hours in the day…. unless you get smart! Differentiation plays a key part in your earning potential and your overall success as a PT.

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Topics: Advice

TEN TIPS TO MAXIMISE YOUR PT EARNING POTENTIAL

Posted by Rob Rodriguez on Jul 8, 2016 5:07:31 AM

PYYour earning capacity as a Personal Trainer does not have to be linear to the number of hours in a working day.

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Topics: Advice

10 Steps to Establish Your Personal Brand as a PT

Posted by Rob Rodriguez on Jun 14, 2016 6:29:31 AM

Establish Your Personal Training BrandPeople want to do business with people, not with companies. By creating a strong personal brand for the frontline of your sales process you will dramatically improve customer acquisition and retention. Your personal brand is one of the most important factors for your success. It's the culmination of your Personal Trainer identity, packaged and presented in a way that's pleasing, familiar, and attractive to your prospective and recurring customers.

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Topics: Advice

Boot Camp Preparation and Structure

Posted by Rob Rodriguez on Nov 4, 2015 7:25:45 AM

Boot camp training is taking the fitness industry by storm - and it’s not surprising why. Top trends in the industry currently put high-intensity interval training (HIIT), small group training, outdoor workouts, bodyweight only training and military-style training at the top of the list.

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Topics: Advice

Getting Out More: Fresh Air, Fresh Opportunity

Posted by Rob Rodriguez on Apr 24, 2015 8:24:21 AM

It’s amazing to consider that most people in this country actually spend 90% of their lives indoors. Even considering the significant proportion of the average person’s life that is spent sleeping or in the office, that is still an absolutely staggering statistic. 

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Topics: Advice

The Power of LinkedIn: Grow Your Business & Manage Your Network

Posted by Rob Rodriguez on Feb 27, 2015 7:30:25 AM

With social media and social networking sites being “in vogue” when it comes to marketing brands and business, why shouldn't personal trainers get in on the action?

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Topics: Advice

The Benefits of LinkedIn

Posted by Rob Rodriguez on Aug 13, 2014 7:29:42 AM

If you're looking for a way to get more business connections (and potentially customers!), LinkedIn is a great free tool to get you networking with likeminded people.

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Topics: News

The Benefits of Exercise to Music

Posted by Rob Rodriguez on Aug 12, 2014 7:25:39 AM

A revolutionary group exercise phenomenon is taking over the health and fitness industry; long-gone are the high cut leotards and countless grapevines to cheesy tunes. Welcome to the new look of Exercise to Music (ETM), a class not only suitable for all ages, genders and fitness levels, but maybe even the answer to improving the nation’s physical, psychological, and emotional health.

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Topics: News

Premier Global announces acquisition by US-based learning solutions firm

Posted by Rob Rodriguez on Jul 9, 2014 7:52:39 AM

The Premier Global Group, parent company of Premier Training International and Active IQ, has announced that it has been acquired by the US-based technology learning solutions firm, Ascend Learning LLC.

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Topics: News

Preparing to set up a PT business

Posted by Rob Rodriguez on May 28, 2014 4:31:11 AM
Personal trainer with his client
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Topics: Advice