Knowing how to boost clients’ health and fitness is just one part of your job. You’re also an entrepreneur. Whether you’re a trainer at a large chain or a sole proprietor, professional development skills such as marketing, sales, communication, and business operations can enhance your reputation and lead to new clients.
“One of the most challenging parts of being a trainer is juggling the non-training, business side of things,” says Karen Jashinsky, CPT, MBA, chief fitness officer of 02 Max Fitness in Santa Monica, CA. So where should you focus for the best return on investment?
Because trainers are on the go, they often don’t have time to sit at a desk. In addition to emails and tests to clients, Jashinsky uses her phone to post to social networks and type notes about client workouts.
“Have various social media profiles and presences,” Jashinsky says. Smart moves:
1. Use Facebook to share useful tips and motivation with clients. Post class times and set an open invitation — Your clients may share this invite with friends.
2. Define your personal brand by those you follow on Twitter. Following Premier Global NASM and partners can convey a professional image, for instance.
“When you can show examples of your training, more people will take notice,” Jashinsky says. “With client’s permission, post pictures of workouts or results on your site or on Facebook. Mix it up. Don’t always make your sales efforts about you, instead show what you can do for your clients.
The more you communicate, and the more you share, the better,” Jashinsky says. Quick texts telling clients “great job” or “good workout” will make them feel special and will add value to your services. In addition, she recommends passing along other things clients may be interested in, such as discounts to their favourite restaurants or interesting magazine articles.
By National Academy of Sports Medicine