Everyone has encountered a rejection over the course of their lives. Regardless of your ability, persuasion, or reputation, you will receive a “no” at least some of the time, if not most of the time. Your closing percentage, coupled with your personal training prospecting efforts, determine how often you will receive these negative responses. The relationship that you cultivate, even after it is understood that the potential client is not going to purchase anything (for now anyway), will contribute greatly to your reputation. After all, a “no” today is not an automatic “no” tomorrow!